Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Ice-cream manufactures commit to responsible marketing and advertising

Euroglaces

Danish Forum of Responsible Food Marketing Communication

DI - Fødevarer-Denmark

Principles of food marketing communications

ETL-Finland

Responsible advertising & marketing to children

CAOBISCO

Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands

Advertising to children

The EU Pledge

The Belgian Pledge

FEVIA-Belgium

Responsible communication

Ferrero

Mars marketing code

Mars

Marketing in secondary schools

UNESDA

Charter for better food habits

ANIA-France

The self-regulatory code for advertising

FEVIA-Belgium