Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Code of self-regulation of the advertising of food products directed at minors, prevention of…


Czech guild quality standards

PK ČR-Czech republic

Marketing in secondary schools


Responsible advertising & marketing to children


Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands

Ensuring Marketing Gets the Message Across


Responsible Marketing Policy

The Coca-Cola Company

The Belgian Pledge


Principles of food marketing communications


Advertising to children

The EU Pledge

Foods for children


No advertising to children under 12