Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Code of self-regulation of the advertising of food products directed at minors, prevention of…

FIAB-Spain

Responsible beer advertising through self-regulation

THE BREWERS OF EUROPE

Unilever’s Responsible Marketing and Advertising Principles

Unilever

Responsible advertising & marketing to children

CAOBISCO

Responsible Marketing Policy

The Coca-Cola Company

Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands

Self-regulatory pledges

ETL-Estonia

Foods for children

PFPZ-Poland

Mars marketing code

Mars

The self-regulatory code for advertising

FEVIA-Belgium

Danish Forum of Responsible Food Marketing Communication

DI - Fødevarer-Denmark

Principles of food marketing communications

ETL-Finland