Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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The German Advertising Standards Council / Code of Conduct on Commercial Communication for foods…

BLL-Germany

No advertising to children under 12

UNESDA

Foods for children

PFPZ-Poland

Self-regulatory pledges

ETL-Estonia

Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands

Marketing and advertising

FEDERALIMENTARE-Italy

Responsible advertising & marketing to children

CAOBISCO

The Belgian Pledge

FEVIA-Belgium

Mars marketing code

Mars

Responsible beer advertising through self-regulation

THE BREWERS OF EUROPE

Ensuring Marketing Gets the Message Across

spiritsEUROPE

The self-regulatory code for advertising

FEVIA-Belgium