Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Responsible marketing to children

Unilever

Unilever’s Responsible Marketing and Advertising Principles

Unilever

Charter for better food habits

ANIA-France

Marketing and advertising

FEDERALIMENTARE-Italy

No advertising to children under 12

UNESDA

Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands

Principles of food marketing communications

ETL-Finland

Ensuring Marketing Gets the Message Across

spiritsEUROPE

Foods for children

PFPZ-Poland

Czech guild quality standards

PK ČR-Czech republic

Mars marketing code

Mars

The German Advertising Standards Council / Code of Conduct on Commercial Communication for foods…

BLL-Germany