Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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No advertising to children under 12

UNESDA

The self-regulatory code for advertising

FEVIA-Belgium

The German Advertising Standards Council / Code of Conduct on Commercial Communication for foods…

BLL-Germany

Snacks & the EU Pledge

ESA

Charter for better food habits

ANIA-France

The Belgian Pledge

FEVIA-Belgium

Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands

Responsible marketing in a connected world

Unilever

Code of self-regulation of the advertising of food products directed at minors, prevention of…

FIAB-Spain

Responsible advertising & marketing to children

CAOBISCO

Foods for children

PFPZ-Poland

Czech guild quality standards

PK ČR-Czech republic