Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands

Ensuring Marketing Gets the Message Across

spiritsEUROPE

Marketing in secondary schools

UNESDA

The Belgian Pledge

FEVIA-Belgium

Kellogg’s Responsible Marketing

Kellogg

No advertising to children under 12

UNESDA

Responsible beer advertising through self-regulation

THE BREWERS OF EUROPE

Marketing and advertising

FEDERALIMENTARE-Italy

Principles of food marketing communications

ETL-Finland

Advertising to children

The EU Pledge

Czech guild quality standards

PK ČR-Czech republic

Mars marketing code

Mars