Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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No advertising to children under 12

UNESDA

The German Advertising Standards Council / Code of Conduct on Commercial Communication for foods…

BLL-Germany

Czech guild quality standards

PK ČR-Czech republic

Responsible advertising & marketing to children

CAOBISCO

The self-regulatory code for advertising

FEVIA-Belgium

Responsible beer advertising through self-regulation

THE BREWERS OF EUROPE

Mars marketing code

Mars

Responsible communication

Ferrero

Responsible marketing in a connected world

Unilever

Principles of food marketing communications

ETL-Finland

Charter for better food habits

ANIA-France

Self-regulatory pledges

ETL-Estonia