Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Kellogg’s Responsible Marketing

Kellogg

Responsible communication

Ferrero

The German Advertising Standards Council / Code of Conduct on Commercial Communication for foods…

BLL-Germany

Principles of food marketing communications

ETL-Finland

Code of self-regulation of the advertising of food products directed at minors, prevention of…

FIAB-Spain

Unilever’s Responsible Marketing and Advertising Principles

Unilever

The Belgian Pledge

FEVIA-Belgium

Mars marketing code

Mars

Responsible advertising & marketing to children

CAOBISCO

Marketing and advertising

FEDERALIMENTARE-Italy

Responsible beer advertising through self-regulation

THE BREWERS OF EUROPE

No advertising to children under 12

UNESDA