Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

Sort by

Charter for better food habits


Responsible marketing in a connected world


The self-regulatory code for advertising


Czech guild quality standards

PK ČR-Czech republic

Ice-cream manufactures commit to responsible marketing and advertising


Danish Forum of Responsible Food Marketing Communication

DI - Fødevarer-Denmark

Responsible marketing to children


Marketing and advertising


Advertising to children

The EU Pledge

Marketing in secondary schools


No advertising to children under 12


Responsible Marketing Policy

The Coca-Cola Company