Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Charter for better food habits

ANIA-France

Responsible marketing in a connected world

Unilever

The self-regulatory code for advertising

FEVIA-Belgium

Czech guild quality standards

PK ČR-Czech republic

Ice-cream manufactures commit to responsible marketing and advertising

Euroglaces

Danish Forum of Responsible Food Marketing Communication

DI - Fødevarer-Denmark

Responsible marketing to children

Unilever

Marketing and advertising

FEDERALIMENTARE-Italy

Advertising to children

The EU Pledge

Marketing in secondary schools

UNESDA

No advertising to children under 12

UNESDA

Responsible Marketing Policy

The Coca-Cola Company