Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

Sort by

Responsible advertising & marketing to children

CAOBISCO

Unilever’s Responsible Marketing and Advertising Principles

Unilever

The self-regulatory code for advertising

FEVIA-Belgium

Czech guild quality standards

PK ČR-Czech republic

The German Advertising Standards Council / Code of Conduct on Commercial Communication for foods…

BLL-Germany

Self-regulatory pledges

ETL-Estonia

Ensuring Marketing Gets the Message Across

spiritsEUROPE

Responsible beer advertising through self-regulation

THE BREWERS OF EUROPE

Marketing and advertising

FEDERALIMENTARE-Italy

Mars marketing code

Mars

No advertising to children under 12

UNESDA

Danish Forum of Responsible Food Marketing Communication

DI - Fødevarer-Denmark