Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Foods for children

PFPZ-Poland

Responsible communication

Ferrero

The Belgian Pledge

FEVIA-Belgium

The German Advertising Standards Council / Code of Conduct on Commercial Communication for foods…

BLL-Germany

Unilever’s Responsible Marketing and Advertising Principles

Unilever

Code of self-regulation of the advertising of food products directed at minors, prevention of…

FIAB-Spain

Responsible advertising & marketing to children

CAOBISCO

Advertising to children

The EU Pledge

Self-regulatory pledges

ETL-Estonia

Responsible beer advertising through self-regulation

THE BREWERS OF EUROPE

Marketing and advertising

FEDERALIMENTARE-Italy

Czech guild quality standards

PK ČR-Czech republic