Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Czech guild quality standards

PK ČR-Czech republic

Ensuring Marketing Gets the Message Across


The German Advertising Standards Council / Code of Conduct on Commercial Communication for foods…


Snacks & the EU Pledge


Soft drinks industry’s responsible marketing and advertising practices to children


Soft drinks industry intensifies efforts to ensure stringent school policies


Ice-cream manufactures commit to responsible marketing and advertising


Responsible marketing in a connected world


Marketing and advertising


Principles of food marketing communications


Responsible Marketing Policy

The Coca-Cola Company

Advertising to children

The EU Pledge