Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Marketing and advertising

FEDERALIMENTARE-Italy

Responsible communication

Ferrero

Responsible advertising & marketing to children

CAOBISCO

Snacks & the EU Pledge

ESA

No advertising to children under 12

UNESDA

Foods for children

PFPZ-Poland

Danish Forum of Responsible Food Marketing Communication

DI - Fødevarer-Denmark

Mars marketing code

Mars

Responsible marketing to children

Unilever

Code of self-regulation of the advertising of food products directed at minors, prevention of…

FIAB-Spain

Ice-cream manufactures commit to responsible marketing and advertising

Euroglaces

Principles of food marketing communications

ETL-Finland