Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Principles of food marketing communications


Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands

The self-regulatory code for advertising


Danish Forum of Responsible Food Marketing Communication

DI - Fødevarer-Denmark

Ensuring Marketing Gets the Message Across


Snacks & the EU Pledge


Marketing and advertising


The German Advertising Standards Council / Code of Conduct on Commercial Communication for foods…


Advertising to children

The EU Pledge

Czech guild quality standards

PK ČR-Czech republic

Mars marketing code


The Belgian Pledge