Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Danish Forum of Responsible Food Marketing Communication

DI - Fødevarer-Denmark

Responsible marketing to children


Code of self-regulation of the advertising of food products directed at minors, prevention of…


Czech guild quality standards

PK ČR-Czech republic

Foods for children


Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands

Ensuring Marketing Gets the Message Across


Responsible marketing in a connected world


Mars marketing code


Unilever’s Responsible Marketing and Advertising Principles


Principles of food marketing communications


Responsible advertising & marketing to children