Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Marketing and advertising

FEDERALIMENTARE-Italy

Soft drinks industry intensifies efforts to ensure stringent school policies

UNESDA

The German Advertising Standards Council / Code of Conduct on Commercial Communication for foods…

BLL-Germany

Self-regulatory pledges

ETL-Estonia

Soft drinks industry’s responsible marketing and advertising practices to children

UNESDA

Responsible advertising & marketing to children

CAOBISCO

Responsible Marketing Policy

The Coca-Cola Company

Ice-cream manufactures commit to responsible marketing and advertising

Euroglaces

Czech guild quality standards

PK ČR-Czech republic

Responsible beer advertising through self-regulation

THE BREWERS OF EUROPE

Responsible communication

Ferrero

Unilever’s Responsible Marketing and Advertising Principles

Unilever