Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Responsible marketing in a connected world

Unilever

Advertising to children

The EU Pledge

Mars marketing code

Mars

Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands

The self-regulatory code for advertising

FEVIA-Belgium

Self-regulatory pledges

ETL-Estonia

Kellogg’s Responsible Marketing

Kellogg

Responsible advertising & marketing to children

CAOBISCO

Responsible beer advertising through self-regulation

THE BREWERS OF EUROPE

Ensuring Marketing Gets the Message Across

spiritsEUROPE

Principles of food marketing communications

ETL-Finland

Ice-cream manufactures commit to responsible marketing and advertising

Euroglaces