Understanding consumer demands and their evolving needs is a constant challenge for the food and drink industry. Manufacturers strive to produce and supply products that consumers not only want and need but also accept, while taking into account Europe’s rich cultural diversity.
Through constant research, development and innovation, individual companies can address the ever-changing demands of their consumers for newer, more innovative and functional foods to suit their lifestyles. Research benefits companies and provides a source of competitive advantage; it helps improve entire product categories and sectors, which is in the best interests of the consumer.
Through rigorous scientific research, Europe’s food and drink industry is contributing to a more complete understanding of public nutrition patterns and, ultimately, better-informed consumer choices.