Promoting healthy lifestyles

The food and drink industry actively supports, and often leads the way, in promoting healthier lifestyles. By engaging in product development, optimising portion sizes and providing easily accessible nutritional information to consumers, food and drink companies have been delivering meaningful results.

FoodDrinkEurope members play a constructive role by supporting a wide range of initiatives to promote education, including lifestyle modification and physical activity promotion. Much of this work is done in partnership with public authorities, public health professionals and other stakeholders – at the global, national, regional and community level.

Many FoodDrinkEurope members also offer workplace wellness programmes that provide a variety of plans and tools to help employees improve and sustain overall health and wellbeing.

What we’re doing

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Kellogg’s® Better Days


Eat like a champ


Promotion of water and hydration


Living and Playing Healthily

PK ČR-Czech republic

Malin program, to improve dietary habits of vulnerable infants


Bielice run in Poland


Magic Breakfast

Pepsico-United Kingdom

Working towards better oral health


International Call for Well-Being – Promoting Healthy Lifestyles

Mondelēz International

WholEUGrain project

GZS - Gospodarska zbornica Slovenije-Slovenia

Danone Sport Schools


Awareness raising