Product formulation & innovation

The European food and drink industry is constantly responding to consumer demands by providing a wide range of nutritious, safe and enjoyable food products which differ in energy and nutrient content in the context of a balanced diet.

FoodDrinkEurope members have made a commitment to the EU Platform for Action on Diet, Physical Activity and Health to optimise the nutritional content when preparing existing products or creating innovating ones, whenever relevant and possible. The result is a greater choice of new, fortified and reviewed products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

What we’re doing

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10 percent sugar reduction between 2015-2020

UNESDA

Less is More

AGROKOR

Reformulation Programme

SFDF-Scotland

Sugar and fat reduction

Pepsico

Food quality observatory

ANIA-France

Sausages low in fat and no additives

Campofrio-Spain

Salt reduction in Greece

SEVT-Greece

Valio ValSa® – less salt with the same taste

VALIO - ETL-Finland

Salt reduction and health

DSM

Scottish biscuits

SFDF-Scotland

International Call for Well-Being – Product formulation and innovation

Mondelēz International

Fruit preserves

PROFEL