Product formulation & innovation

The European food and drink industry is constantly responding to consumer demands by providing a wide range of nutritious, safe and enjoyable food products which differ in energy and nutrient content in the context of a balanced diet.

FoodDrinkEurope members have made a commitment to the EU Platform for Action on Diet, Physical Activity and Health to optimise the nutritional content when preparing existing products or creating innovating ones, whenever relevant and possible. The result is a greater choice of new, fortified and reviewed products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

What we’re doing

Sort by

Prize for the best innovative food products

PK ČR-Czech republic

Rapeseed pork

HKScan FINLAND-Finland

Performance with Purpose


Better products


Vitamin D


Reducing trans fats


Study on reformulation in the Czech market

PK ČR-Czech republic

Sweeteners innovation

The Coca-Cola Company

Fruit preserves


New convention for a balanced diet in Belgium


Valio ValSa® – less salt with the same taste

VALIO - ETL-Finland

10 percent sugar reduction between 2015-2020