Product formulation & innovation

The European food and drink industry is constantly responding to consumer demands by providing a wide range of nutritious, safe and enjoyable food products which differ in energy and nutrient content in the context of a balanced diet.

FoodDrinkEurope members have made a commitment to the EU Platform for Action on Diet, Physical Activity and Health to optimise the nutritional content when preparing existing products or creating innovating ones, whenever relevant and possible. The result is a greater choice of new, fortified and reviewed products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

What we’re doing

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New convention for a balanced diet in Belgium

FEVIA-Belgium

Valio ValSa® – less salt with the same taste

VALIO - EDA-Finland

Chocolate and confectionery products reformulation

Mars

Soft drinks industry’s accelerating efforts to reduce sugar in its beverages across Europe

UNESDA

Making products healthier

Mars

Food composition

FIAB-Spain

Prestige commitment to product reformulation

Prestige-Bulgaria

Vegetables in jars and cans

PROFEL

Sugar reduction in soy and plant-based drinks

ENSA

Reducing trans fats

BLL-Germany

Bread making

COFALEC-France

Rapeseed pork

HKScan FINLAND-Finland