Product formulation & innovation

The European food and drink industry is constantly responding to consumer demands by providing a wide range of nutritious, safe and enjoyable food products which differ in energy and nutrient content in the context of a balanced diet.

FoodDrinkEurope members have made a commitment to the EU Platform for Action on Diet, Physical Activity and Health to optimise the nutritional content when preparing existing products or creating innovating ones, whenever relevant and possible. The result is a greater choice of new, fortified and reviewed products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

What we’re doing

Sort by

Reducing trans fats


Less is More


Whole Grain Partnership

DI - Fødevarer-Denmark

Sausages low in fat and no additives


New agreement on product reformulation


Good Food, Simply Made


International Call for Well-Being – Product formulation and innovation

Mondelēz International

Vegan desserts

Mademoiselle Desserts-UK

New convention for a balanced diet in Belgium


Study on reformulation in the Czech market

PK ČR-Czech republic

Platform for reformulation

PK ČR-Czech republic

Green Giant improved sodium content of its canned vegetables in Europe

General Mills