Product formulation & innovation

The European food and drink industry is constantly responding to consumer demands by providing a wide range of nutritious, safe and enjoyable food products which differ in energy and nutrient content in the context of a balanced diet.

FoodDrinkEurope members have made a commitment to the EU Platform for Action on Diet, Physical Activity and Health to optimise the nutritional content when preparing existing products or creating innovating ones, whenever relevant and possible. The result is a greater choice of new, fortified and reviewed products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

What we’re doing

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FDII report on reformulation in products

FDII-Ireland

Valio’s sugar reduction project

VALIO - ETL-Finland

Salt reformulation in the food segment

Mars

Less is More

AGROKOR

Deli meats

ASSICA-Italy

Nutrition and Health Programme

ANIA-France

Salt reduction and health

DSM

Vitamin D

CEREALIS-Portugal

Prize for the best innovative food products

PK ČR-Czech republic

Sweeteners innovation

The Coca-Cola Company

Better products

Unilever

New convention for a balanced diet in Belgium

FEVIA-Belgium