Product formulation & innovation

The European food and drink industry is constantly responding to consumer demands by providing a wide range of nutritious, safe and enjoyable food products which differ in energy and nutrient content in the context of a balanced diet.

FoodDrinkEurope members have made a commitment to the EU Platform for Action on Diet, Physical Activity and Health to optimise the nutritional content when preparing existing products or creating innovating ones, whenever relevant and possible. The result is a greater choice of new, fortified and reviewed products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

What we’re doing

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Vegan desserts

Mademoiselle Desserts-UK

Valio ValSa® – less salt with the same taste

VALIO - EDA-Finland

Gluten free bakery products

Mademoiselle Desserts-UK

Portuguese public-private agreement on product reformulation

FIPA-Portugal

Sugar and fat reduction

Pepsico

Chocolate and confectionery products reformulation

Mars

Green Giant improved sodium content of its canned vegetables in Europe

General Mills

Innovation

Tate & Lyle

Sausages low in fat and no additives

Campofrio-Spain

New technologies for salt reduction

LIVSMEDELSFÖRETAGEN-Sweden

Bread making

COFALEC-France

French delimeat industry commitment to food product optimisation

FICT-France