Product formulation & innovation

The European food and drink industry is constantly responding to consumer demands by providing a wide range of nutritious, safe and enjoyable food products which differ in energy and nutrient content in the context of a balanced diet.

FoodDrinkEurope members have made a commitment to the EU Platform for Action on Diet, Physical Activity and Health to optimise the nutritional content when preparing existing products or creating innovating ones, whenever relevant and possible. The result is a greater choice of new, fortified and reviewed products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

What we’re doing

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Platform for reformulation

PK ČR-Czech republic

Valio’s sugar reduction project

VALIO - ETL-Finland

Vitamin D


Green Giant improved sodium content of its canned vegetables in Europe

General Mills

Salt reduction in Greece


Chocolate and confectionery products reformulation


Sausages low in fat and no additives


10 percent sugar reduction between 2015-2020


Fruit preserves



Tate & Lyle

Reducing the salt content of sausage seasonings


Prize for the best innovative food products

PK ČR-Czech republic