Product formulation & innovation

The European food and drink industry is constantly responding to consumer demands by providing a wide range of nutritious, safe and enjoyable food products which differ in energy and nutrient content in the context of a balanced diet.

FoodDrinkEurope members have made a commitment to the EU Platform for Action on Diet, Physical Activity and Health to optimise the nutritional content when preparing existing products or creating innovating ones, whenever relevant and possible. The result is a greater choice of new, fortified and reviewed products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

What we’re doing

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Chocolate and confectionery products reformulation


Agreement on reformulation

FNLI-The Netherlands

Study on reformulation in the Czech market

PK ČR-Czech republic

Product reformulation and innovation key priority of the ice cream sector


Dehydrated products

PK ČR-Czech republic

Vegetables in jars and cans


Valio ValSa® – less salt with the same taste

VALIO - EDA-Finland

National Food Programme


Salt reduction


Less is More


New convention for a balanced diet in Belgium


Product composition