Product formulation & innovation

The European food and drink industry is constantly responding to consumer demands by providing a wide range of nutritious, safe and enjoyable food products which differ in energy and nutrient content in the context of a balanced diet.

FoodDrinkEurope members have made a commitment to the EU Platform for Action on Diet, Physical Activity and Health to optimise the nutritional content when preparing existing products or creating innovating ones, whenever relevant and possible. The result is a greater choice of new, fortified and reviewed products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

What we’re doing

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Bread making


Estonian food & drink companies investing in product formulation


Valio ValSa® – less salt with the same taste

VALIO - EDA-Finland


Tate & Lyle

Spanish agreement on food product improvement


Fruit preserves


Sugar and fat reduction


Recipe innovation


Vegan desserts

Mademoiselle Desserts-UK

Platform for reformulation

PK ČR-Czech republic

French delimeat industry commitment to food product optimisation


Study on reformulation in the Czech market

PK ČR-Czech republic