Product formulation & innovation

The European food and drink industry is constantly responding to consumer demands by providing a wide range of nutritious, safe and enjoyable food products which differ in energy and nutrient content in the context of a balanced diet.

FoodDrinkEurope members have made a commitment to the EU Platform for Action on Diet, Physical Activity and Health to optimise the nutritional content when preparing existing products or creating innovating ones, whenever relevant and possible. The result is a greater choice of new, fortified and reviewed products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

What we’re doing

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Prize for the best innovative food products

PK ČR-Czech republic

Better products


Chocolate and confectionery products reformulation


Dehydrated products

PK ČR-Czech republic

International Call for Well-Being – Product formulation and innovation

Mondelēz International

Reformulation Programme


Spanish agreement on food product improvement


Salt reduction in Greece


Valio’s sugar reduction project

VALIO - ETL-Finland

Reducing trans fats


Sugar and fat reduction


Sustainable in a Generation Plan