Product formulation & innovation

The European food and drink industry is constantly responding to consumer demands by providing a wide range of nutritious, safe and enjoyable food products which differ in energy and nutrient content in the context of a balanced diet.

FoodDrinkEurope members have made a commitment to the EU Platform for Action on Diet, Physical Activity and Health to optimise the nutritional content when preparing existing products or creating innovating ones, whenever relevant and possible. The result is a greater choice of new, fortified and reviewed products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

What we’re doing

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Fruit preserves

PROFEL

New agreement on product reformulation

FEDERALIMENTARE-Italy

Recipe innovation

Ferrero

Scottish biscuits

SFDF-Scotland

FDII report on reformulation in products

FDII-Ireland

Prize for the best innovative food products

PK ČR-Czech republic

Innovation

Tate & Lyle

Green Giant improved sodium content of its canned vegetables in Europe

General Mills

Less is More

AGROKOR

Sustainable in a Generation Plan

Mars

Nutrition and Health Programme

ANIA-France

Margarines

IMACE