Product formulation & innovation

The European food and drink industry is constantly responding to consumer demands by providing a wide range of nutritious, safe and enjoyable food products which differ in energy and nutrient content in the context of a balanced diet.

FoodDrinkEurope members have made a commitment to the EU Platform for Action on Diet, Physical Activity and Health to optimise the nutritional content when preparing existing products or creating innovating ones, whenever relevant and possible. The result is a greater choice of new, fortified and reviewed products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

What we’re doing

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Vegan desserts

Mademoiselle Desserts-UK

Valio ValSa® – less salt with the same taste

VALIO - EDA-Finland

Gluten free bakery products

Mademoiselle Desserts-UK

Portuguese public-private agreement on product reformulation


Sugar and fat reduction


Chocolate and confectionery products reformulation


Green Giant improved sodium content of its canned vegetables in Europe

General Mills


Tate & Lyle

Sausages low in fat and no additives


New technologies for salt reduction


Bread making


French delimeat industry commitment to food product optimisation