Product formulation & innovation

The European food and drink industry is constantly responding to consumer demands by providing a wide range of nutritious, safe and enjoyable food products which differ in energy and nutrient content in the context of a balanced diet.

FoodDrinkEurope members have made a commitment to the EU Platform for Action on Diet, Physical Activity and Health to optimise the nutritional content when preparing existing products or creating innovating ones, whenever relevant and possible. The result is a greater choice of new, fortified and reviewed products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

What we’re doing

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Sugar and fat reduction


Vitamin D


Study on reformulation in the Czech market

PK ČR-Czech republic

Estonian food & drink companies investing in product formulation


Agreement on reformulation

FNLI-The Netherlands

Reducing trans fats


Chocolate and confectionery products reformulation


Salt reduction and health


Fruit preserves


Green Giant improved sodium content of its canned vegetables in Europe

General Mills

Performance with Purpose


Vegan desserts

Mademoiselle Desserts-UK