Product formulation & innovation

The European food and drink industry is constantly responding to consumer demands by providing a wide range of nutritious, safe and enjoyable food products which differ in energy and nutrient content in the context of a balanced diet.

FoodDrinkEurope members have made a commitment to the EU Platform for Action on Diet, Physical Activity and Health to optimise the nutritional content when preparing existing products or creating innovating ones, whenever relevant and possible. The result is a greater choice of new, fortified and reviewed products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

What we’re doing

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Better products

Unilever

Sugar and fat reduction

Pepsico

Innovation

Tate & Lyle

Sugar reduction in soy and plant-based drinks

ENSA

Good Food, Simply Made

McCain

Chocolate and confectionery products reformulation

Mars

Rapeseed pork

HKScan FINLAND-Finland

Prize for the best innovative food products

PK ČR-Czech republic

Spanish agreement on food product improvement

FIAB-Spain

Agreement on reformulation

FNLI-The Netherlands

Scottish biscuits

SFDF-Scotland

New technologies for salt reduction

LIVSMEDELSFÖRETAGEN-Sweden