UNESDA, representing the European soft drinks industry, has committed to no longer offer sugary drinks for sale in EU secondary schools. The pledge was made in September 2017 at the start of the school year and will be fully implemented by the end of 2018.
UNESDA members believe that water should remain the foremost drink in EU schools and from now on will be offering soft drinks in only their no and low calorie versions. The European soft drinks industry removed all of its drinks from sale in EU primary schools in 2006.
The initiative comes on the heels of UNESDA’s announcement earlier this year that it will reduce average sugar content across its products by a further 10% by 2020. Calorie reductions of 12% were already achieved between 2000-2015.