In February 2009, an important step was taken with the signing of a Charter to promote good eating habits on television with the French Minister of Health and Minister of Culture.
Among the resulting actions, ARPP (Professional Regulatory Authority for Advertising) published new ethical rules in September 2009 to ensure real consistency between representations and advertising messages broadcast by the authorities. The Charter was renewed on November 2013, for another five years. Meanwhile, six ministries are now signatories (Health, Culture, Sports and Youth, Agriculture, Education and Overseas).
By signing this Charter, agro-food advertisers have pledged in 2014 to:
- Strengthen the responsible approach regarding the content of food advertising, including overseas territories;
- Fund on a regular basis short educational programmes tailored to young audiences to promote good behaviour of living, diet and physical activity.