Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Snacks & the EU Pledge

ESA

Unilever’s Responsible Marketing and Advertising Principles

Unilever

Responsible Marketing Policy

The Coca-Cola Company

Marketing in secondary schools

UNESDA

The self-regulatory code for advertising

FEVIA-Belgium

Code of self-regulation of the advertising of food products directed at minors, prevention of…

FIAB-Spain

Principles of food marketing communications

ETL-Finland

Self-regulatory pledges

ETL-Estonia

Responsible advertising & marketing to children

CAOBISCO

Ensuring Marketing Gets the Message Across

spiritsEUROPE

Responsible communication

Ferrero

No advertising to children under 12

UNESDA

Mars marketing code

Mars

Kellogg’s Responsible Marketing

Kellogg

Marketing and advertising

FEDERALIMENTARE-Italy

Czech guild quality standards

PK ČR-Czech republic

The Belgian Pledge

FEVIA-Belgium

Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands

Foods for children

PFPZ-Poland

Responsible marketing in a connected world

Unilever

Danish Forum of Responsible Food Marketing Communication

DI - Fødevarer-Denmark

Ice-cream manufactures commit to responsible marketing and advertising

Euroglaces

Advertising to children

The EU Pledge

The German Advertising Standards Council / Code of Conduct on Commercial Communication for foods…

BLL-Germany