Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Advertising to children

The EU Pledge

The Belgian Pledge

FEVIA-Belgium

Marketing in secondary schools

UNESDA

Principles of food marketing communications

ETL-Finland

Foods for children

PFPZ-Poland

Ensuring Marketing Gets the Message Across

spiritsEUROPE

Ice-cream manufactures commit to responsible marketing and advertising

Euroglaces

Responsible marketing in a connected world

Unilever

Danish Forum of Responsible Food Marketing Communication

DI - Fødevarer-Denmark

Responsible beer advertising through self-regulation

THE BREWERS OF EUROPE

Kellogg’s Responsible Marketing

Kellogg

Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands

Mars marketing code

Mars

Self-regulatory pledges

ETL-Estonia

Snacks & the EU Pledge

ESA

No advertising to children under 12

UNESDA

Marketing and advertising

FEDERALIMENTARE-Italy

Charter for better food habits

ANIA-France

The German Advertising Standards Council / Code of Conduct on Commercial Communication for foods…

BLL-Germany

Unilever’s Responsible Marketing and Advertising Principles

Unilever

Responsible advertising & marketing to children

CAOBISCO

Code of self-regulation of the advertising of food products directed at minors, prevention of…

FIAB-Spain

Czech guild quality standards

PK ČR-Czech republic

The self-regulatory code for advertising

FEVIA-Belgium