Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Marketing in secondary schools

UNESDA

Snacks & the EU Pledge

ESA

Marketing and advertising

FEDERALIMENTARE-Italy

Responsible communication

Ferrero

Responsible Marketing Policy

The Coca-Cola Company

Ensuring Marketing Gets the Message Across

spiritsEUROPE

The Belgian Pledge

FEVIA-Belgium

The German Advertising Standards Council / Code of Conduct on Commercial Communication for foods…

BLL-Germany

Principles of food marketing communications

ETL-Finland

Advertising to children

The EU Pledge

No advertising to children under 12

UNESDA

Self-regulatory pledges

ETL-Estonia

Mars marketing code

Mars

Ice-cream manufactures commit to responsible marketing and advertising

Euroglaces

Foods for children

PFPZ-Poland

Code of self-regulation of the advertising of food products directed at minors, prevention of…

FIAB-Spain

Responsible advertising & marketing to children

CAOBISCO

Unilever’s Responsible Marketing and Advertising Principles

Unilever

Responsible marketing in a connected world

Unilever

Czech guild quality standards

PK ČR-Czech republic

The self-regulatory code for advertising

FEVIA-Belgium

Responsible beer advertising through self-regulation

THE BREWERS OF EUROPE

Charter for better food habits

ANIA-France

Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands