Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

Sort by

Marketing and advertising

FEDERALIMENTARE-Italy

Foods for children

PFPZ-Poland

Responsible communication

Ferrero

The self-regulatory code for advertising

FEVIA-Belgium

The Belgian Pledge

FEVIA-Belgium

Kellogg’s Responsible Marketing

Kellogg

Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands

Advertising to children

The EU Pledge

Ice-cream manufactures commit to responsible marketing and advertising

Euroglaces

Ensuring Marketing Gets the Message Across

spiritsEUROPE

Responsible beer advertising through self-regulation

THE BREWERS OF EUROPE

Charter for better food habits

ANIA-France

Marketing in secondary schools

UNESDA

Mars marketing code

Mars

Code of self-regulation of the advertising of food products directed at minors, prevention of…

FIAB-Spain

Danish Forum of Responsible Food Marketing Communication

DI - Fødevarer-Denmark

Czech guild quality standards

PK ČR-Czech republic

The German Advertising Standards Council / Code of Conduct on Commercial Communication for foods…

BLL-Germany

Principles of food marketing communications

ETL-Finland

No advertising to children under 12

UNESDA

Unilever’s Responsible Marketing and Advertising Principles

Unilever

Responsible advertising & marketing to children

CAOBISCO

Responsible marketing in a connected world

Unilever

Self-regulatory pledges

ETL-Estonia