Following a breakthrough discovery in 2016, researchers at Nestlé changed the structure of sugar, inspired by nature, to create an aerated, porous sugar that dissolves more quickly in the mouth.
In March 2018, Nestlé UK and Ireland unveiled Milkybar Wowsomes with 30% less sugar than similar chocolate products while containing no artificial sweeteners, preservatives, colours or flavourings. Nestlé is committed to further advancing the nutritional credentials and wholesomeness of its children’s confectionery and plans to apply the sugar technology to further children’s chocolate brands.
The innovation is also a concrete step towards delivering on our sugars reduction commitment to remove 18.000 tonnes of sugar from products in Europe by 2020.
In April 2018, Nestlé launched Nesquik Alphabet breakfast cereal in several EU markets. It has 30% less sugars than the average content of the products in the market and has the lowest sugar level in its category (15%), aligned with WHO Europe criteria.
Throughout 2018 Nestlé continued to work to increase our organic and accessible product offer for families and children: Nestlé rolled out our NaturNes Bio baby food range (including fruit and vegetable purees, milk desserts and cereals) and an organic breakfast cereal range (Nesquik, Chocapic and Cheerios). Nestlé also began to launch healthy snacking options, such as the YES! bar range. The nut bars contain only 5g of sugar and are a source of protein. The fruit and vegetable bars contain only naturally occurring sugars and count as one of the five recommended daily portions.