Kinder+Sport and EPODE


“Moving” and promoting physical activity to more than 2 million children in Europe

In 2016, Ferrero’s program Kinder+Sport moved more than 4 million children in 21 EU countries. Also, over 400,000 pieces of sport materials and around 2.4 million units of sport technical kits were distributed.

Ferrero has been helping to promote physical activity, especially among children, through its Kinder+Sport (K+S) project since 2013, a pillar of Ferrero Group Corporate Social Responsibility with a history of more than 20 years.

The project, which is endorsed by the Italian Ministry of Education, operates in partnership with the International School Sport Federation, three National Olympic Committees (CONI Italy, DOSB Germany, COC Croatia) and 40 Sports Federations and Associations, ensuring quality, global dissemination, multidisciplinary approach and technical expertise.

In Europe Kinder+Sport has been active in 15 EU countries: Austria, Belgium, Croatia, Italy, France, Germany, Greece, Hungary, Poland, Portugal, Romania, Slovenia, Spain, Sweden, UK, while globally the project also runs in Russia, Switzerland, Turkey and the Principality of Monaco.

In 2014, Kinder+Sport was able to ‘move’ more than two million children in Europe and by 2018 Kinder+Sport aims to reach 30 countries and to ‘move’ five million children per year.

Kinder+Sport Ferrero