Uniting kids via football and promoting physical activity

In 2018, many countries organizing local Danone Nations Cup tournaments managed to reach significant achievemements. 

For instance, in Italy, ViviSmart campaign has been implemented and has demonstrated how the pilot project has been effective in increasing children’s and families’ skills in nutrition and really changing the eating habits and lifestyle of participants.   The project, born with the aim of bringing the Italian population closer to the good habits of the Mediterranean diet through a series of edutainment initiatives, simultaneously involved 4 cities, 16 schools, 80 teachers, 1,525 children and families, 16 points of sale and general practitioners in the period between September 2017 and May 2018.  

As part of ViviSmart, the Pilot Project with the Italian Society of General Medicine (S.I.M.G.) has also started, involving 20 general practitioners and more than 100 families in an educational course on their food consumption.


Danone Nations Cup was launched in 2000 with the objective to make millions of children all over the world live their dream to take part in an international football competition. The World Final is held every year at legendary stadiums. For its 17th edition, the 32 national teams followed the footsteps of their idols and met in France to defend their country’s colours. The 2016 world finale took place in the Stade de France, the opening stadium of the UEFA EURO 2016. This event aims to promote physical activity and unite children of the world around four main values which are the very essence of sport: humanism, openness, proximity, and enthusiasm. The Danone Nations Cup is endorsed by FIFA, as well as by partners in the participating countries such as the Ministry of Health, the Ministry of Youth and Sports, the Ministry of Education, and the local football federations.

In 2016, Danone organized two side events, the “Nutrigame” and “My Meal”. Around 400 kids took part in these educational and game activities and learnt about different food groups and their role in the food pyramid.