Mars has supported the project Youth Olympic Run from its very beginnings in 1994. One of its objectives is to educate and motivate disabled children to engage in physical activities as much as their abilities allow them and to act as a catalyst for helping members of the community join forces to bring positive developments in the area and also help build a sporting spirit amongst children. The Bielice Run, which promoted the Olympic spirit among youth, has a significant impact involving 2100 children and teenagers with at least 200 disabled children from the area of Sochaczew in Poland.
Motivating disabled children to engage in physical activities via Youth Olympic Run
In 2016, 2,120 children and teenagers participated in the Olympic Youth Run. 200 of them were disabled.
This is the result of the collaboration with local authorities (education, sport and wellbeing-related), local businesses and sport associations and a financial support of 30,000 PLN from the Ministry of Sport and Tourism and the Governor of the Mazovian Province.