Sugar reduction and product innovation

The Coca-Cola Company

More than 200 new zero and low sugar beverages and more than 100 reformulated beverages


Around the world, consuming less sugar is an increasingly important issue for many people. So we’re taking action to help them consume less sugar. We’ve responded with “Our Way Forward”, our long-term plan to reshape our business by embracing people’s evolving preferences and giving them more of the drinks they want. We support the current recommendation by the World Health Organization that people should limit their intake of added sugar to no more than 10% of their total energy/calorie consumption. And we plan to grow our business while reducing sugar in our beverages. Read about “Our Way Forward” global strategy.

In Europe, since 2010, we introduced more than 200 new zero and low sugar beverages and reformulated more than 100 beverages to low or zero sugar. Today, 54% of the beverages we offer our consumers in Western Europe are low or no sugar choices.

Coca-Cola Zero Sugar Innovation. We also innovate with our core products. In 2016, in the United Kingdom we launched first Coca-Cola Zero Sugar, which tastes and looks more like Coca-Cola Classic. By first quarter of 2018, we plan to introduce this innovation in all key markets around the world, while we’ve already shifted our marketing investments toward raising higher consumer awareness about this great-tasting, zero sugar choice available to them.

Our efforts on sugar reduction reformulation, product innovation, smaller portion sizes and shifts in marketing investments to low and no sugar beverages have contributed to the European soft drinks industry’s 12% sugar reduction from 2000-2015.

Along with the other company-members of the European Soft Drinks Industry (UNESDA), we have committed to reduce further the added sugars in soft drinks by 10% by 2020, thus tripling the pace of our sugar reduction efforts.

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