Maintaining reduced sodium targets in all new food development briefs

In April 2016, the Mars Food segment has communicated its Global Health & Wellbeing ambition. With respect to sodium reduction, the specific commitment is to reduce sodium by an average of 20% by 2021 in line with the MARS Food Nutrition Design Criteria that are based on recommendations by the World Health Organization, aiming for a daily sodium intake of 2000 mg:

– Unflavored carbohydrates: 20 mg/serving.
– Flavored carbohydrates: from 250 to 230 mg/100g.
– Thin wet cooking sauces: from an average of 287 to 283 mg/100g.
– Thick cooking sauces: average of 546 mg/100g – reduced from 600 mg/100g.
– Meal makers prepared as full meal: 600 mg/serving.
– Full meal propositions:  600 mg/serving.
– Light meal propositions: 400 mg/serving. 

More details on the SMART targets can be found on :
The reduction of the net amount of salt entering the European retail market today is on an annual basis circa 430 tons.

Mars Food has followed the “Stealth” approach, involving a series of incremental small steps in sodium reduction, rather than the incorporation of salt replacers such as potassium chloride in its reformulation work.

Following the significant salt reduction achieved in the UK market as part of Mars’ Commitment under the Responsibility Deal, whereby all products in the UK market were compliant with the 2012 FSA targets, as well as in the French (PNNS) and Swiss markets (Action Santé), the Mars Food segment consolidated its commitment to responsible salt/sodium content of its European food product portfolio during 2014, without compromising the taste experience for the consumer.

After a multiple years’ effort of reformulation, the focus has been on maintaining the reduced sodium targets in all the new development briefs covering all the categories of Mars’ Food portfolio.

  • Since end of 2013, 100% of the Uncle Ben’s flavoured rice products have less than 0.45g salt per 100g; 100% of Uncle Ben’s and Dolmio thick sauces are below 1,5g/100g; 100% of Uncle Ben’s, Dolmio and Seeds of Change cooking thin sauces are below 0,83g salt/100g


Comparing the current portfolio to the one on the market in 2007 Mars Food removed 441 tons of salt from its products sold in EU on an annual basis.

The significant reduction in salt will positively contribute to reduce the salt intake of the European consumer and will consequently reduce the risk of the diseases linked to high blood pressure.