Following the significant salt reduction achieved in the UK market as part of Mars’ Commitment under the Responsibility Deal, whereby all products in the UK market were compliant with the 2012 FSA targets, as well as in the French (PNNS) and Swiss markets (Action Santé), the Mars Food segment consolidated its commitment to responsible salt/sodium content of its European food product portfolio during 2014, without compromising the taste experience for the consumer.
After a multiple years’ effort of reformulation, the focus has been on maintaining the reduced sodium targets in all the new development briefs covering all the categories of Mars’ Food portfolio.
- Since end of 2013, 100% of the Uncle Ben’s flavoured rice products have less than 0.45g salt per 100g; 100% of Uncle Ben’s and Dolmio thick sauces are below 1,5g/100g; 100% of Uncle Ben’s, Dolmio and Seeds of Change cooking thin sauces are below 0,83g salt/100g
Comparing the current portfolio to the one on the market in 2007 Mars Food removed 441 tons of salt from its products sold in EU on an annual basis.
The significant reduction in salt will positively contribute to reduce the salt intake of the European consumer and will consequently reduce the risk of the diseases linked to high blood pressure.