Rapeseed pork was launched in Finland in 2011 after four years of research. The idea was to improve the health image of pork which was considered fatty, unhealthy and difficult to prepare. By feeding pigs with rapeseed oil, the fat quality changes naturally: saturated fat is partly replaced by unsaturated fatty acids, especially omega 3 fatty acids. Because of the special feed, the fat composition of Rapeseed pork is according to the nutrition recommendation: maximum of one third is saturated fat.
The change in fatty acid composition made the Rapeseed pork juicier and tastier, both qualities the consumers wished for. Launches included wide varieties of products, both in meat and meat products. It was estimated that Finns got over 100,000 kg less saturated fat yearly thanks to Rapeseed pork. The Finnish National Institute for Health and Welfare awarded the national Health Award 2012 to HKScan Finland for its work toward better heart health.
Rapeseed pork in a unique innovation in the world and the work continues. Pigs are eating corn and protein is grown near the farm. The animals are considered healthiest in the world and the product development continues, so that consumers can enjoy the best qualities of Rapeseed pork: health and great taste in same package.