Bringing to market new products with no or low sugar and calories

Unesda commissioned Canadean, independent third party auditors, to monitor its progress on this commitment in 2016 and found the following:

– average calories per 100ml of soft drinks had reduced by 12% from 2000 to 2015

– average calories per 100ml of carbonates had reduced by 15.7%

– there had been a 46% increase in no low calorie drinks since 2000

– 40.5% of the European soft drinks market now comprises no, low and reduced calorie drinks

– 66% of all new product introductions in the soft drinks sector are reduced calorie products

– the sugar-sweetened beverages share of the total market has declined by 12% since 2000

As part of UNESDA’s commitments made to the EU Platform for Action on Diet, Physical Activity and Health in 2006 (which are applicable to all EU countries), signatories to the UNESDA commitments have pledged to introduce a greater number of products with no and low calorie profiles. No and low-sugar varieties are widely available and account for up to 30% of sales in some EU markets.

Independent auditors, Canadean, have verified that from 2000-2013 the average calories per 100ml of soft drinks declined by 11.5%. FAO statistics confirm that soft drinks contribute just 3% of daily calories to the average European diet.

UNESDA Choice and Availability

The soft drinks industry continues to innovate and bring to the market new products with no or low sugar and calories. *UNESDA is also active, among others, in the following areas promoting healthy lifestyles, consumer information, and responsible marketing and advertising as can be seen in the infographic.

UNESDA Calorie Information