Prestige commitment to product reformulation

Food Drink Bulgaria

Investing in innovation to meet consumers’ needs

Prestige brand products are currently sold in 30 countries all around the world. Prestige has more than 550 employees who are rightfully proud of the company’s corporate and social responsibility. The Prestige company develops its products in its own R&D laboratories, collaborates with international experts and technologists and works with the best raw materials from leading producers all around the world.

Prestige Wellness sandwich biscuits with probiotic: Award for Innovation

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“Prestige Wellness sandwich biscuits with probiotic and no added sugar” are the latest innovation in the portfolio of “Prestige-96” AD and are developed together with the Bulgarian Diabetes Association.

Prestige Wellness sandwich biscuits with probiotic have a cream filling which contains the “Bacillus coagulans” probiotic, maintaining a minimum number of 115 000 000 live cultures in each sandwich biscuit. The company managed to keep the right amount of sweetness without adding any sugar in the product. It is supplemented with a natural sweetener maltitol which is a natural product extracted from the grain and contains fewer calories than regular sugar.

Prestige Wellness sandwich biscuits with probiotic and no added sugar won an award for “Best snack product” at the Yummex Middle East Innovations Awards in November 2018.

FRUNU: Healthy snacking

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Under the brand FRUNU, Prestige presents three fruit rolls, made of gently dried fruit puree, nuts  and spices as a healthy snack. The uniqueness comes from the production technology where the product is dried very gently at a low temperature to preserve the beneficial characteristics of the fruits. The selected fruits are one of the most favorite among the consumers – strawberries, apples, peaches and cherries. FRUNU Roll, launched in 2017, was also included in the special selection of one of the top research agencies Innova Market Insights as Top 10 most distinctive innovations within the trade exhibition ISM 2017 Cologne, Germany.

Prestige Musli Biscuits with 30% less sugar

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In 2019, Prestige launched on the market its top selling biscuits PRESTIGE Musli with a new recipe with 30% less sugar, while keeping its delicious, crunchy taste.