Fruit juices are directly derived from fruit. Their composition is very similar to the composition of the fruit itself, which does not allow for much reformulation. In addition, as per the Council Directive 2001/112/EC on fruit juices, addition of sugar to fruit juices is not allowed.
In many EU countries a glass of fruit juice can count as one of the5-a-day portions of fruits and vegetables.
In the past years, the Fruit Juice sector has taken concrete steps to improve the composition of nectars:
• UNIJUS (The French Association of Juice and Nectars producers) signed in 2006 a collective engagement to reduce by 5% the added sugar content in nectars. This engagement was achieved in 2012. The “Charte nutritionnelle d’engagement” was signed in the framework of the French PNNS program (Plan National Nutrition Santé).
• The Eckes-Granini Group has a pledge on 10% added sugar reduction by 2020 per liter sold of nectars and drinks
- Coca-Cola performed nectars’ reformulation in particular in France, Belgium and Spain:
- In France & Belgium, between 2006 and 2012, Coca-Cola reduced the added sugar content of Minute Maid Tropical by 4%, and the added sugar content of Minute Maid Pineapple by 13.5%.
- In Spain, between 2010 and 2014, Coca-Cola reduced the total sugar content of Minute Maid Antiox-1 from 10.3g to 6g/100ml, from 10.9g to 7.4g/100ml in Minute Maid Antiox-2, from 11.3g to 10.8g/100ml in Minute Maid Duafrutos.