Commitment to increase the number of chocolate products that are less than 200 calories per pack

In 2016, Mars increased  the single serve offering of products below 200 Kcal per single serve pack. The launch of sticks and bites helps consumers to find the product that fits their needs, – from a bite of less than 30kcal to the  sticks between 180 to 200kcal or from the single bar between 224 to 247kcal, depending on the variety.
The launch of “sticks” format in Germany contributed to the energy intake reduction for consumers that switched from the single bar to the stick format. In total, Mars new offer reduced the energy intake in the German population by 5710 million kcal in 2016.

Mars has been engaged in offering more product options including a greater variety of reduced and improved portions sizes since 2007.

Since 2013, Mars has ensured that reformulated Mars Inc. products on the European markets has less than 250 kcal per portion thanks to the new chocolate recipe and the portion size reduction of several single packs: Twix single has been reduced from 2x29g to 2x 25g, Milky Way from 21.9g to 21.5g and Snickers single bar from 57g to 51g. This resulted in a 14% calorie intake reduction for each Snickers or Twix bar consumption.

Mars continued to improve the portion sizes of its products in 2014. More specifically, the Snickers funsize was reduced by a total of 4% energy thanks to the reduction of peanuts (8.3%), fat in the nougat by 100% and fat in the caramel by 46%. Moreover, new portion sizes were launched for M&Ms Choco and M&Ms Peanut, achieving a reduction in the total weight of 62% and 56% respectively. Finally, mini size products available offer less than 99 calories.

At the global level, Mars is committed to increase the number of chocolate products that are less than 200 calories per pack.