Savoury snack manufacturers are convinced that consumers should be enabled to easily identify reasonable and adequate portion sizes, in addition to providing nutrition information per 100g.
The European Snacks Association (ESA) has taken leadership on this issue and agreed on a single portion recommendation for savoury snacks and snacks nuts while ensuring that:
- Portions are compatible with existing dietary recommendations
- Portions reflect consumer behaviour More specifically, since 2010 ESA recommends its members the use of a reference portion size of 30g for both savoury snacks and snack nuts, and encourages them to indicate the number of portions contained in bags for sharing.
ESA has verified high rates of compliance of the portion size rationale amongst its members through surveys over the last 3 years.