A portion is the amount of a given food or drink reasonably expected to be consumed by an individual in a single serving. For instance, on different products you might see explanations such as, “each slice contains” on a loaf of bread, or “per bar” on a chocolate bar and “per X g portion” on a pack of breakfast cereals.
As most foods and drinks are not consumed in exact 100g/ml quantities, nutritional information per portion is a meaningful tool for consumers to make informed choices, in addition to the information per 100g/ml.
FoodDrinkEurope has encouraged its members to develop similar approaches to portion sizes by products. The section below illustrates some of these efforts.