Portions

A portion is the amount of a given food or drink reasonably expected to be consumed by an individual in a single serving. For instance, on different products you might see explanations such as, “each slice contains” on a loaf of bread, or “per bar” on a chocolate bar and “per X g portion” on a pack of breakfast cereals.

As most foods and drinks are not consumed in exact 100g/ml quantities, nutritional information per portion is a meaningful tool for consumers to make informed choices, in addition to the information per 100g/ml.

FoodDrinkEurope has encouraged its members to develop similar approaches to portion sizes by products. The section below illustrates some of these efforts.

What we’re doing

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Nestlé Portion Guidance™

Nestlé

Savoury snacks

ESA

Portion size

SEVT-Greece

Guidance on portion sizes

CEEREAL

Portion size reduction

Mars

Mindful eating

CAOBISCO

Great brands in small portions

Ferrero