The Food and Drink Federation (FDF), representing the UK food and drink manufacturing industry, wanted to help health care professionals understand the changes being made to food labels, and equip them with information to help their patients.
To this end, an easy to use booklet was developed highlighting changes to the label, along with examples of how the labels can be used to help make healthier choices and simple–to-follow tips. It focused on the key areas of reference intakes: nutrition information, ingredients and allergen labelling as well as providing an overview of nutrition and health claims.
Positively welcomed by the UK authorities, the booklet has been downloaded more than 10,000 times while 12,000 free copies have been distributed by FDF. The booklet was nominated for Complete Nutrition’s annual CN Awards in the ‘Resource of the Year’ category in 2014.
Following on from this work, FDF launched a consumer facing website in December 2014, which receives approximately 20,000 hits a month. FDF will be looking to further disseminate this through work at health conferences throughout 2015.