Responsible advertising & marketing to children

CAOBISCO

Marketing and advertising Caobisco products responsibly

Chocolate, confectionery and biscuits products are fundamentally about bringing pleasure and enjoyment to people. As such, they should be used in moderation and in the framework of a balanced diet and active lifestyle.
Caobisco is committed to bring its contribution to the fight against obesity in Europe. Considering there is no ‘one size fits all’ solution, we have developed a set of engagements (menu of options) that can be implemented by their members according to what makes more sense for their products. Manufacturers have the choice to act in one or more of the following 5 areas: product compositions, mindful eating, consumer information, responsible advertising & marketing to children, promotion of healthy lifestyles.

Responsible advertising & marketing to children:
Market/advertise Caobisco products responsibly, i.e. to parents and gatekeepers rather than to children. In 2014 Caobisco adopted a recommendation for its members to join the EU pledge. This recommendation is meant for companies operating in several EU markets and for companies that operate in countries where equivalent local initiatives do not exist. National initiatives having the same objective as the EU pledge are a way to implement the Caobisco recommendation.

Download the CAOBISCO engagements on nutrition and health