Code of self-regulation of the advertising of food products directed at minors, prevention of obesity and health (PAOS CODE)

FIAB

Requiring extra caution in ads directed at kids under 15 years of age

In 2005, The Spanish Food and Drink Industry Federation (FIAB) has promoted the drafting of the present sector PAOS Code which provides a set of guidelines supporting responsible marketing and advertising communications of food products and beverages to minors.

The application of the standards in the Code takes into consideration the age of the audience of the specific advertisement and requires extra caution in advertisements directed at children under 12 years of age. FIAB has since amended the Code, in accordance with the National Law 17/2011 on Food Safety and Nutrition (July 5), to include standards for companies for the development, execution and broadcasting of food products and beverages to Internet users under 15 years of age.

To date, there are 47 food business operators that have signed up to the Code, including food and drink industry (35), distribution (8), and food service (4), that represents more than 95% of the total audiovisual media advertising.