Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Foods for children

PFPZ-Poland

Snacks & the EU Pledge

ESA

Danish Forum of Responsible Food Marketing Communication

DI - Fødevarer-Denmark

Marketing and advertising

FEDERALIMENTARE-Italy

Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands

Principles of food marketing communications

ETL-Finland

Responsible beer advertising through self-regulation

THE BREWERS OF EUROPE

Responsible communication

Ferrero

Unilever’s Responsible Marketing and Advertising Principles

Unilever

Advertising to children

The EU Pledge

The Belgian Pledge

FEVIA-Belgium

The self-regulatory code for advertising

FEVIA-Belgium