Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Mars marketing code

Mars

Responsible advertising & marketing to children

CAOBISCO

Ensuring Marketing Gets the Message Across

spiritsEUROPE

Czech guild quality standards

PK ČR-Czech republic

Marketing and advertising

FEDERALIMENTARE-Italy

Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands

Responsible beer advertising through self-regulation

THE BREWERS OF EUROPE

Code of self-regulation of the advertising of food products directed at minors, prevention of…

FIAB-Spain

The self-regulatory code for advertising

FEVIA-Belgium

Responsible communication

Ferrero

No advertising to children under 12

UNESDA

Snacks & the EU Pledge

ESA