Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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Danish Forum of Responsible Food Marketing Communication

DI - Fødevarer-Denmark

Responsible communication

Ferrero

Czech guild quality standards

PK ČR-Czech republic

Ensuring Marketing Gets the Message Across

spiritsEUROPE

Code of self-regulation of the advertising of food products directed at minors, prevention of…

FIAB-Spain

Self-regulatory pledges

ETL-Estonia

Responsible advertising & marketing to children

CAOBISCO

The German Advertising Standards Council / Code of Conduct on Commercial Communication for foods…

BLL-Germany

Marketing and advertising

FEDERALIMENTARE-Italy

Mars marketing code

Mars

Charter for better food habits

ANIA-France

The Belgian Pledge

FEVIA-Belgium