Responsible marketing & advertising

Europe’s food and drink manufacturers recognise the need to ensure that all advertising and marketing communications is legal, decent and truthful. To this end, FoodDrinkEurope has, together with its members, developed marketing initiatives which support parents in their efforts to promote healthy lifestyles to their children, and which are both responsible in terms of content and the products advertised. Members are active in national self-regulatory pledges and adhering to national, regional and European regulatory frameworks such as the European Commission’s the Audiovisual Media Services Directive.

What we’re doing

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The self-regulatory code for advertising


Czech guild quality standards

PK ČR-Czech republic

Advertising to children

The EU Pledge

Principles of food marketing communications


Responsible communication


Charter for better food habits


Mars marketing code


Foods for children


The Belgian Pledge


Danish Forum of Responsible Food Marketing Communication

DI - Fødevarer-Denmark

Responsible advertising & marketing to children


Revised Dutch Advertising Code for Food and Drink

FNLI-The Netherlands