Supporting physical activity

The Coca-Cola Company

Supporting physical activity opportunities for hard to reach populations

Through The Coca-Cola Foundation, Coca-Cola Europe is supporting the International Sport and Culture Association (ISCA)’s ‘Now We Move Activation’ project, which aims to implement an innovative approach to develop, recognize and upscale initiatives for hard-to-reach populations. The project, which runs from 2014 to 2016, will develop and deliver a European Quality Mark for physical activity promotion initiatives for hard-to-reach physically inactive populations. The Quality Mark will be the culmination of a deliberate and intensive capacity building process for 45 practices across Europe during the project’s lifespan. It will also adapt and transfer 20 best practices to other contexts and work with researchers to distil key learnings for future use on such transferability and amplification/scale-up of practices.

This project is a joint commitment from ISCA and Coca-Cola Europe to the EU Platform for Action on Diet, Physical Activity and Health.

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