Adopting a nutritional policy based on promoting a healthy lifestyle

FEVIA, the Belgian Food and Drink Federation has a Nutritional Policy Charter encouraging its members to adopt a nutritional policy that is based on promotion of a healthy lifestyle. The Charter holds different commitments: development of products with a high nutritional value by supporting research and innovation; informing the consumer by making use of nutritional labeling, the internet and marketing communication; responsible advertising (by adopting the FEVIA Code of Advertisement & the Belgian Pledge) and facilitating cooperation between all relevant stakeholders to tackle unhealthy lifestyles, lack of physical activity and obesity.

Annual reports evaluating the commitments of the Nutritional Policy Charter can be found online. For the 2013 report, a fact sheet is also available in Dutch and French.