Responding to the consumer demand, Valio has started a sugar reduction project in July 2015, where the target is to reduce the amount of sugar in dairy snacks with 50% until the year 2020 – without losing the good taste.
In July 2015, when Valio started its sugar reduction project, the company had around 60 products with less or no added sugar. By the end of the year 2016, the amount of these products will be nearby 120. This means that one-third of Valio’s dairy-based snacks contain less added sugar than other similar products on the Finnish market; this work is continuing.
Valio’s less added sugar product portfolio includes several options, ranging from flavored and unflavored yoghurts to high protein quarks and milk based drinks, juice drinks and berry soups, as well as products targeted specifically at children. The reduced added sugar amount varies between 30-40% in these products compared to other similar products on the market, or they contain no added sugar at all.