Product formulation & innovation

The European food and drink industry is constantly responding to consumer demands by providing a wide range of nutritious, safe and enjoyable food products which differ in energy and nutrient content in the context of a balanced diet.

FoodDrinkEurope members have made a commitment to the EU Platform for Action on Diet, Physical Activity and Health to optimise the nutritional content when preparing existing products or creating innovating ones, whenever relevant and possible. The result is a greater choice of new, fortified and reviewed products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

What we’re doing

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Salt reduction


Dehydrated products

PK ČR-Czech republic

Valio ValSa® – less salt with the same taste

VALIO - ETL-Finland

Green Giant improved sodium content of its canned vegetables in Europe

General Mills

Vegetables in jars and cans


Salt reduction and health


Reducing trans fats


National Food Programme


Dietary habits and nutrient intakes in infants and toddlers


Reducing the salt content of sausage seasonings



Tate & Lyle

Sugar and fat reduction