Product formulation & innovation

The European food and drink industry is constantly responding to consumer demands by providing a wide range of nutritious, safe and enjoyable food products which differ in energy and nutrient content in the context of a balanced diet.

FoodDrinkEurope members have made a commitment to the EU Platform for Action on Diet, Physical Activity and Health to optimise the nutritional content when preparing existing products or creating innovating ones, whenever relevant and possible. The result is a greater choice of new, fortified and reviewed products in a greater variety of serving sizes that make it easier for European citizens to make healthy dietary choices.

What we’re doing

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Study on reformulation in the Czech market

PK ČR-Czech republic

Valio’s sugar reduction project

VALIO - ETL-Finland

Reducing trans fats


Product reformulation in Greece


Sustainable in a Generation Plan


Whole Grain Partnership

DI - Fødevarer-Denmark


Tate & Lyle

Nutrition and Health Programme


Dehydrated products

PK ČR-Czech republic

Estonian food & drink companies investing in product formulation


New agreement on product reformulation


Valio ValSa® – less salt with the same taste

VALIO - ETL-Finland