Nestlé believes that packaged goods companies and food service establishments have a shared responsibility to act now to help consumers choose thoughtful portions.
That’s why Nestlé committed, by 2015, to provide portion guidance on all children’s and family products to encourage healthy portion consumption.
In 2015, 63.3% of children’s and family products had a specific Portion Guidance. And on products that have a significant impact on the overall diet of children, such as recurring choices and more indulgent foods, 76.9% provided Portion Guidance. Many labels of important categories, such as breakfast cereals and pizza, had also been redesigned at the end of 2015 and the new packs will arrive in stores in the first half of 2016. Nestlé is not only committed to implementing Portion Guidance across its relevant portfolio, but also in its communication to consumers, as Nestlé continue its work into 2017.
Nestlé Portion Guidance™ is a voluntary and proactive initiative, based on dietary recommendations from around the world. This initiative is designed to help a reframing of portion norms, particularly in energy-dense food and beverage categories where habitual servings have increased over time. It does not replace existing authoritative dietary recommendations, and instead helps to guide consumers towards more carefully considered portions as part of a healthy, balanced diet.