Official dietary guidelines

LIVSMEDELSFÖRETAGEN

Raising awareness on new dietary guidelines and making healthy choices easier for consumers

In 2016, the Swedish Food Federation organised seminars and meetings with member companies to make them aware of the possibility to use dietary guidelines in labelling and marketing and also to show them how to use both the Agency’s guidance and the forthcoming industry guidance that will help companies to use dietary guidelines when there is not explicit reference to the Food Agency dietary guidelines. 

The Swedish dietary guidelines, providing simple messages and indications on healthy eating, were launched by the Swedish National Food Agency in April 2015. The same year, discussions started between the Agency, the food industry and retailers on the modalities and conditions for using these dietary guidelines in labelling and marketing of individual food products. The purpose of this is to help raising awareness about the dietary guidelines, stimulate innovation of healthy products, make healthy choices easier for consumers and thereby help improve food habits.

 

Sweden dietary guidelines

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