Multi-stakeholder Cooperation Framework for Better Public Health

ÉFOSZ

Inviting food business operators in Hungary to make commitments to promoting a balanced diet and an active lifestyle

In 2014 FHFI has launched a new initiative “Food Industry for the Consumers”, inviting food business operators in Hungary to submit commitments promoting balanced diet and active lifestyle.

The initiative has received support from the Ministry of Agriculture, official bodies and organisations including Hungarian Dieticians’ Association, the Hungarian Chamber of Agriculture, National Institute for Food and Nutrition Science, Advertising Self Regulatory Board, University of Debrecen and Campden BRI Hungary.

Within the framework of this initiative, the below voluntary Commitments in the following key areas can be made:

KEYWORDCOMMITMENT

CATEGORY

SALT INTAKEWe help our consumers to gradually get to the recommended levels of daily salt intake.I. PRODUCT FORMULATION AND INNOVATION
CALORIE CONSUMPTIONWe help our consumers to consume the amount of calories that is appropriate to their age and physical activity.I. PRODUCT FORMULATION AND INNOVATION
&
II. PORTIONS
SATURATED FAT INTAKEWe help our consumers to reach the level of internationally recommended saturated fat intake.I. PRODUCT FORMULATION AND INNOVATION
TFA INTAKEWe are going to decrease the level of TFAs from hydrogenated vegetable oils to 1.5% before 31 Dec 2019 in 80% of our products.I. PRODUCT FORMULATION AND INNOVATION
REFERENCE INTAKE LABELLINGWe indicate the reference intake values on 75% of our prepacked products (on top of the FIR requirements).III. CONSUMER INFORMATION
EU PLEDGE ADVERTISINGWe will advertise responsibly according to the EU Pledge.V. RESPONSIBLE MARKETING AND ADVERTISING
PROMOTE ACTIVE LIFESTYLEWe will include messages that promote an active lifestyle in our TV advertisements, on the labels of our products and through other means that can be linked to products.IV: PROMOTING HEALTHY LIFESTYLES
SUPPORT PROGRAMMESWe support and encourage programmes and initiatives that promote active lifestyle.IV: PROMOTING HEALTHY LIFESTYLES

 

In 2016 we added 2 new commitments to address the latest consumer needs and hot topics:

  • We help our consumers to reach the recommended daily sugar intake by gradually decreasing the sugar content of our products
  • We bring new products to our consumers with food intolerance or allergy
KEYWORDCOMMITMENT

CATEGORY

SUGAR INTAKE

We help our consumers to reach the recommended daily sugar intake by gradually decreasing the sugar content of our productsI. PRODUCT FORMULATION AND INNOVATION

FREE FROM PRODUCTS

We bring new products to our consumers with food intolerance or allergyI. PRODUCT FORMULATION AND INNOVATION

After the first full year more than 30 companies have joined with one or more commitments, thus the initiative is covering 25% of the Hungarian market revenue as of 2015.

We are proud to recognize that over a half of these commitments aim to reformulate and/or develop products.

Food Industry for the Consumers

With the 2 new commitments (sugar reduction and free from products) we aim to gather more and more companies to join the initiative.

We have created a website to showcase

  • all commitments,
  • basic  info on the volunteers,
  • annual reports and results,
  • availability to share related events and news