Equipping beer consumers with ingredients and nutrition information

THE BREWERS OF EUROPE

Ensuring consumers are fully, objectively and transparently informed

Although alcoholic beverages are currently exempt from the EU obligation to list ingredients and nutrition values, Europe’s brewers announced on 26 March 2015 a voluntary commitment to progressively equip consumers with this information across the EU.

The list of ingredients, plus the “Big 7” nutritional values (energy, fat, saturates, carbohydrates, sugars, proteins and salt), will be provided by brewers either on-label or online.

This commitment builds upon existing initiatives taken at company and national trade association level and will be rolled out in the coming years. The beer sector will monitor and report on the implementation on a regular basis, with the aim of ensuring consumers be fully, objectively and transparently informed about what they consume.

Brewers of Europe

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