Clear and concise labelling provides consumers with nutritional information and enables them to make informed choices. These choices are made possible through a better understanding of how much of the energy and key nutrients exist in a portion and how much this represents in relation to the daily dietary intake of an average person.
Europe’s food and drink manufacturers are therefore providing factual information about ingredients, nutritional value, allergens and beneficial health properties, amongst others, directly on the label. Increasingly, this information is also being provided via alternative communication channels (e.g. dedicated websites, social media, smartphone applications).
Food and drink manufacturers support a wide range of initiatives and programmes that aim, amongst other things, at increasing the understanding of the role of nutrition, eating habits and recommended physical activity levels.